#2 - Sofia Fenichell from Mrs Wordsmith - Building a physical product in a digital world
It's 2015. You're looking for a book for your kids. A special type of book. A book that is rich in language and in colour.
You can't find it. What do you do?
Well, Sofia decided to make that book herself.
So now you've made a book. Do you self publish? How do you get to market? Should you try and sell it? How do you know it's any good? Is book publishing a good market?
Are mums one customer segment or 1000 blended together? Is the parent the customer or the child or the relative?
This is how the Mrs Wordsmith story plays out in my mind. And what a feat.
Sofia joined me for a fascinating, deep dive on how Mrs Wordsmith started. What came before, what came after and how they got their first 1000 customers.
And I'll let you in on a little secret if you're still reading this description - Don't think kids books can be a big company? Mrs Wordsmith raised $11 million in their Series A.