#4 - Rikke Rosenlund from BorrowMyDoggy - Yes you read that right, they let you borrow dogs
thefirst1000.substack.com
In a time where millennials are delaying having kids in favour of having dogs, and thus doting on their dogs as if they were kids I was determined to get to the bottom of the story behind BorrowMyDoggy. How can strangers on the internet trust each other enough to lend/borrow their prize possession? What would an on-boarding process be for such an out there idea? How on earth do you identify, target and scale a core customer/user base?
#4 - Rikke Rosenlund from BorrowMyDoggy - Yes you read that right, they let you borrow dogs
#4 - Rikke Rosenlund from BorrowMyDoggy - Yes…
#4 - Rikke Rosenlund from BorrowMyDoggy - Yes you read that right, they let you borrow dogs
In a time where millennials are delaying having kids in favour of having dogs, and thus doting on their dogs as if they were kids I was determined to get to the bottom of the story behind BorrowMyDoggy. How can strangers on the internet trust each other enough to lend/borrow their prize possession? What would an on-boarding process be for such an out there idea? How on earth do you identify, target and scale a core customer/user base?